All over the stadium people were shouting their heads off for one team or another but there was one thing that seemed obvious enough a nearly unlimited marketing budget seemed to be working as at the moment nearly three fourths of the crowd was cheering for Alpha through Epsilon's Team. Ironically (much like having a fighter nicknamed 'nipples' who no longer had any) Team Never Knows Best apparently did, or they would not be so far into this tournament.
It was time that A~E decided to return the love.
A rather appropriate song faded in over the speakers of the stadium as the fights continued unhindered. A~E employees began handing out placards and banners to the fans that wanted them free of charge, the stadiums slowly filling with A~E slogans like 'Do the Robot' and 'The best friends money can buy.' Which though fitting for NKB itself, was actually a reference to the companies robotic companions. By the time they were through there was a variable sea of White and Black and Yellow and Black signs being held up by excited fans as they began to chant.
EN -KAY -BEE

oi oi oi oi oi oi oi oi oi oi oi oi oi oi oi
It started slowly in tune with the song, a steady rhythmic beat to the chant starting in only the most die hard of fans a foot stomp following the 'Bee.' This minor rhythm and beat started to spread it volume growing not from individuals shouting themselves, in a venue like this that could easily be swallowed up by the general commotion of the crowd. No this was coming from number of voices, a growing legion of supporters slowly building towards a crescendo.
EN -KAY -BEE
As if to edge on the crowd the Jumbotron which had been playing celebrity testimonials earlier and who had till recently simply been showing a rotating A~E logo at the time Suddenly began showing clips from Josephs Browns fights this year.
Which was pretty much every round this year; Connor, Damnatus, Maximos, Vahn. It was all there in abbreviated 'action packed' form.
See me ride out of the sunset
On your colored TV screen
Out for all that I can get
If you know what I mean
EN -KAY -BEE
The crowd was loving it and though the chant had not become deafening yet it was beginning to swallow up much of the sound in the stadium the chant and thump at the end, in beat with the song echoed around the stadium. Over on the jumbotron, the massive screen began Showing Snoogins looking stylish at the opening ceremonies and his fight at the Clock tower against Ryke and last minute skirmish at the temple.
Women to the left of me
Women to the right
Ain't got no gun
got no knife
Don't you start no fight
EN -KAY -BEE
The chorus came in, and the crowd at this point was singing along, and whose better clips to show than their very own blond bombshell; Allison Harmony. Clips of her fighting in Sorrows Keep, followed by her bout with Miranda, spliced in a with some hidden video of her last trip to the hotel Pool in a green bikini all helped buoy the crowd and drive the chant further and louder in the best way marketing knew.
Sex Sells after all...
Cos I'm
T.N.T.
I'm Dynamite
T.N.T.
And I'll win the fight
T.N.T.
I'm a power-load
T.N.T.
Watch me Explode
EN -KAY -BEE!
The guitar solo following the chorus was left to run without interruption, the jumbotron simply holding on a shot of Harmony in a bikini.
The crowd didn't seem to mind.
EN -KAY -BEE
Sols highlights then began to play as the second verse began. All the gory detailed were left in, Sex and Violence bringing the crowd to a deafening roar of stomping and chanting as Sols fight with Izette and Nikolai flashed across the screen in violent and vivid images of excessive head punching, kicking and chest stabbing.
I'm dirty, mean and mighty unclean
I'm a Wanted man
Public Enemy Number One
Understand.
The screen then cut to a silhouette of the team with an Overlay of the Teams logo before the silhouette faded out leaving the the logo the crowd was screaming by this point. The energy was palpable and alive, hell both sides probably got a kick out of it even if they didn't support NKB, the energy was simply contagious...
By the time of the second chorus and the crowd rocking out to the guitar solo hands in the air, placards waving and being shook as the crowd shouted, they had begun subconsciously changing T.N.T into N.K.B.
N.K.B. oi oi oi
N.K.B. oi oi oi
N.K.B. oi oi oi
N.K.B. oi oi oi
The crowds roar almost drowning out the song as the marketing department dropped the volume slightly leaving the crowd chanting the now altered lyrics. Fireworks firing off into the air as the song came to its dramatic conclusion.
N.K.B.
I'm Dynamite (oi oi oi)
N.K.B.
And I'll win the fight (oi oi oi)
N.K.B.
I'm a power-load (oi oi oi)
N.K.B.
Watch me explode!
Somewhere deep inside the control booth a Marketing Director turned to the Vice President of Marketing with a wide grin. "Think they'll card us for it?"
The VP lit another cigarette and took a long drag before responding. "For excessive taunting, or for excessive use of Miss Harmony in a Bikini?"
The director simply smiled and rewound the tapes to Miss Harmony's section and watched it over again. "Either or."
"Meh, it was worth it." The VP smiled and took another long drag. "Definitely worth it."